Alaska Airlines to roll out saver fare in autumn 2018 in response to industry’s ‘basic economy’ fare

    Alaska Airlines announced (23-Apr-2018) plans to roll out a “fair segmentation platform” in late autumn 2018, in response to the industry’s “prevalent” ‘basic economy’ fares. The ‘saver fare’ option will be limited to seats assigned at the rear of the aircraft, with passengers boarding last. Upgrades for elites will not be permitted, and the fare will not be changeable or cancellable. The fare is expected to generate USD100 million in annual revenues for 2019 and “is incremental to merger synergies”.  Alaska Air Group chairman, CEO and president Brad Tilden also stated (23-Apr-2018) the higher network relevance now offered by the carrier has made its Mileage loyalty programme “more attractive”. He added: “And, we were pleased to see the rapid growth of this program become a tailwind to our first quarter results”. [more – original PR]