Earlier this month, we witnessed yet another example of an airline attempting to cash in on the success of a movie franchise by plastering well known images and characters all over a select aircraft. Jetstar Japan ensured the release of the new Spiderman movie, Spiderman: Homecoming, helped build brand awareness for the airline by not only splashing a giant Spiderman across an aircraft but also inviting guests to dress up as the friendly neighbourhood hero.
This practise, which is a lot more common than you may think, certainly has its benefits and certainly gets people talking. But are the campaigns really delivering? The airlines definitely seem to think so. The social media presence alone is enough to validate the cost that would be associated with partnering with a major motion picture franchise. In fact, most of these campaigns even result in specific articles in main stream media and across multiple platforms.
Here’s a few of our favourites from over the years.
— Jetstar Airways (@JetstarAirways) June 22, 2017
ANA (our personal favourites)
— All Nippon Airways (@FlyANA_official) March 20, 2017
— All Nippon Airways (@FlyANA_official) March 17, 2017
— All Nippon Airways (@FlyANA_official) March 28, 2016
— WestJet (@WestJet) April 6, 2017
— WestJet (@WestJet) October 18, 2015
— EVA Air (@EVAAirUS) January 12, 2017
Air New Zealand
— Air New Zealand✈️ (@FlyAirNZ) December 10, 2013
— SunExpress (@SunExpress) June 15, 2017