AirAsia launches brand campaign targeting Australians

    AirAsia launched (21-Mar-2018) a brand campaign targeting Australians across digital, social, cinema and out of home channels. The campaign highlights the airline’s range of 130 destinations. AirAsia Group head of branding Rudy Khaw said: “Consumer research undertaken in Australia told us that while travellers knew about the AirAsia brand and our products and services, they did not have full visibility of our network”. [more – original PR]