Air Canada has 'built our brand very much in keeping with the main principles that Canada exposes'

Air Canada president and CEO Calin Rovinescu, speaking at the IATA AGM and World Air Transport Summit, stated (04-Jun-2018) "We have built our brand very much in keeping with the main principles that Canada exposes, such as bilingualism, diversity, immigration. "That's how we have been building our airline", he said. He noted that Canada is a "patchwork of immigration" and "we have built that on a coast to coast basis" as an airline. "We are proudly wrapping ourselves in the flag", Mr Rovinescu added.