Air Canada expects to 'significantly shift demand' to direct channels: CCO

Air Canada EVP and CCO Lucie Guillemette said the carrier "will be in a very, very good position to be able to significantly shift demand from our current channels to our direct channels at a much, much better cost", once it completes work on the new Amadeus system (Seeking Alpha, 18-Feb-2020). The carrier anticipates "very big opportunities" through its distribution strategy in 2020 and 2021.