Amadeus: Consumer revolution taking place, with ‘data in the driver’s seat’

    Amadeus IT Group VP, provider offer management, travel channels David Doctor, writing (11-Sep-2017) on the official Amadeus blog, reported there is a consumer revolution taking place, with businesses speeding up and “putting data in the driver’s seat”. According to Mr Doctor:

    • As successful digital retailers set new and higher expectations from consumers, aviation will need to respond. Aviation players will need to focus on consumer priorities across ‘product, service, and convenience’;
      • Consumers expect the same level of service, personalisation, and consistency across channels;
      • Simplify the experience: Enable consumers to start, stop and take up again across multiple devices and channels;
      • Personalisation: Understand and anticipate consumer needs and offer relevant offers at the relevant time;
    • Data-driven decisions: It’s not only about the data – it’s about getting actionable insights from the data;
    • For any new technology to deliver on its full potential, it needs to be integrated with core travel industry systems and a part of a full omni-channel strategy;
    • LCCs are already successful retailers, adopters of new technologies and their business model is more digitally focused. [more – original PR]