15below: 68% of consumers expect to be offered bespoke promotions and incentives

    15below reported (27-Sep-2019) 68% of consumers in North America expect to be offered bespoke promotions and incentives based on their personal data. Best-in-class airlines in terms of personalised ancillaries have introduced platforms that integrate with their reservation system, to extract personal details from each passenger name record and generate and send hyper-personalised notifications that achieve high conversion rates. [more – original PR]