Delta launches first international only media platform to build brand awareness

    Delta Air Lines has launched its first international-only media platform, including advertising and social media, to support and build brand awareness outside the US. The platform will also strengthen its partnership with the Masters Tournament. The marketing campaign is running in 11 countries, across broadcast TV, digital, out-of-home and social media channels, with concentrated investments in London, Mexico City and Seoul. It will also run in JapanChinaAustraliaCanadaBrazilSpain and South Africa and with radio in the US. [more – original PR]